Yarn, chenille or flat embroidery: what’s the difference?
Our names are made of thick yarn that stands up from the fabric, so the letters are big, soft and raised, in 3D. Chenille is a fluffy, velvety yarn, often used for patch letters on college jackets. Flat embroidery is thin thread stitched close to the fabric: neat and very hard-wearing, but flat.
Raised yarn letters want gentle care: wash them by hand and don’t rub them, and they keep their look. Flat embroidery takes rough washing better, and chenille can shed a little when it’s new. For a name that is big and easy to see, raised yarn is the one. On a few items, like the Santa sack, the name is soft cotton rope instead, and the item page says so. See the yarn letters on the tote bag.